You know lost between the need for understand customers and more sales?
The last several years has seen the rise of agencies and gurus that are specialists in social media. The challenge for these new players and business alike is using social media to meet the goals and aims of a business, e.g. make money.
Owners must be ‘interested’ in how social integrates into the other marketing function and the business to meet results. As consultants it is our obligation to account ourselves to metrics that actually move the sale needle for our clients and not simple report social sharing behaviour (which are not a sound business metric anyway).
Here is social media strategy condensed into one easy to grasp picture.
This Hype-Free Social Media Strategy is something you can print out, hand to a client, even carve into a wood plank, etch into plastic and maybe beat people over the head with. Why beat people over the head with it? So we all remember we get paid to help our clients be good at business because of social media not just good at social media.
Social Media Strategy on One Page
Social Media Strategy Downloadable on Slideshare
Here is the Slideshare version to download and share.