Social Media Strategy on One Page
Is your social strategy lost in translation?
You know lost between the need to understand customers and more sales?
The last several years have seen the rise of agencies and gurus that are specialists in social media. The challenge for businesses is using social media to achieve their business goals and aims of a business.
Business owners must be ‘interested’ in how social integrates into the other marketing function. Or be left behind.
Business consultants must hold themselves to metrics that actually move the needle for our clients.
And shy away from vanity metrics like sharing behaviour (which are not sound business metrics).
Here is a social media strategy condensed into one easy-to-grasp picture.
This Social Media Strategy is something you can print out, hand to a client, even carve into a wood plank, etch into plastic and maybe beat people over the head with. Why beat people over the head with it? So we all remember we get paid to help our clients be good at business because of social media not just good at social media.
This is part of the marketing basics series of posts.
Hire Sales Or Marketing First? A Common Business Problem
Social Media Strategy on One Page
My 2 cents : Here what I think will make this much better : Strategy (why) > Social (who) > Media (what) instead of Strategy (why) > Media (what) > Social (who)
Once the (who) being establish, it easier to work on the (what)