Digital Marketing Services For Small Businesses, Local SMEs, High-Performance Coaches and Professional Services
Are your website and online marketing delivering high-value leads for your Coaching and services based business?
Worse is when people do arrive, they don’t like what they see the muscle memory takes over pressing the back button!
A speed of light, answer-the-public, trust-building, a conversion-focused website is the cost of entry, the baseline, to online marketing and winning high-value leads and clients.
This menu is a guide of digital and online marketing services for pros ready to transform into that market-leading, enviable, trust-building conversion-focused website.
Each service has set-up cost between €500 to €1000 with monthly activities between €299 to €1599.
To Learn What to Update/Fix First for you – book a Free Leads accelerator session today
Online Marketing Services to Digitally Transform and Grow Your Coaching Business and Local Family-Owned Small Business
Menu of Digital Marketing Services
A menu of service because one size does not fit all law practices equally
Digital Marketing Services Descriptions
Description Digital Marketing Services for Law Firms
Book a free strategy session
The strategy session is an A-F snapshot assessment of your website and online marketing. We check for findability, conversion, usability and against our proven website checklist.
Common Digital Marketing Questions
What is Digital Marketing?
At the base level, digital marketing uses the internet to do all the traditional classic marketing activities with which we are all familiar. e.g. Branding, advertising, direct response, chatting with potential and existing customers. All the activities to help you sell more products and services.
Wikipedia definition “states Digital marketing is the component of marketing that utilizes the internet and online technologies promote products and services“
Quoting Investopedia “digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers“
Mailchimp defines digital marketing as “marketing campaigns that appear on a computer, phone, tablet, or other devices. It can take many forms, including online video, display ads, and social media posts.”
Why use Digital Marketing?
To get found on Google. To get visitors to your website. To convince those visitors to phone, email, ask for help. To win cases and clients. To demonstrate actual authority.
Your website is your address on the internet. The centre and cornerstone of your online and digital strategy, processes and machine. Your website is your corner of the internet where the best version of yourself – is available for all to see.
Yes, digital transformation, may, on the surface, appear like a mountain to climb. Yet, without a functioning and useful website and online strategy, your coaching practice is for all practicable purposes invisible.
Coaching practices that adapt and adopt are reaping the rewards of new high-value cases and clients.
To market your coaching practice. 77% of the population of Ireland, 2021, have smartphones. Back out 0-18-year-olds and the 70+ bracket leaves almost every adult 18-70 own a smartphone.
What’s The Difference Between Online and Digital Marketing?
The terms are slightly different. Yet, digital, online, and internet marketing are used interchangeably.
Digital Marketing is an umbrella term for all activities performed using the internet.
Online marketing refers to content delivered via the Internet. Whilst digital marketing refers to any marketing that exists on electronic devices.
Does the Difference Matter? No, not really and in the context of generating high-value cases for coaching practice, the definitions are technical.
Is my Coaching Practice Ready for the Transformation to Online and Digital Marketing?
Only you can answer that question. Base your answer on your 2021 goals, your content and your targeting (GCT equal your strategy).
How many partners and what is the maturity stage of your law practice?
Is your practice a startup, growth phase, or maturity stage?
How many new clients per month are needed to meet your 2021 revenue goals?
What is Wrong with Referrals and Recommendations?
Nothing.
Referrals cases are the best type of new clients. Referral cases acquired through referrals already trust you. The implication therefore you only must bridge the know and like gaps. This referral trust is priceless – because trust is the most difficult aspect to achieve.
Referral leads are top-notch, but they don’t just appear.
Even if clients rate you 8-10 on the NPS scale does not imply they a) will refer people; b) or that referrals will convert into new and high-value cases this week, next month or next year; and c) without a dedicated process, CRM to track, follow up, thank you message etc. referrals will not function.
How Does Digital Marketing Help Grow a Coaching Practice?
The big picture answer is online and digital marketing helps your website get found.
People then click the links they find (SEO). Then when people arrive on your website the page structure (good web design, user flow), and the words (copywriting) convenience people (copywriting) to take action you want them to take – phone, email, or set an appointment.
A well-structured website (conversion, SEO, UX, and UI) with good usability for people (customer journey) helps build the know, like and trust factors.
Additionally, if people Google search for life coach near me. The image at the right display the normal Google Maps 3-pack with the three choices.
These three are first because, a)they have a website that is mobile phone friendly, b) an active Google My Business page that meets certain criteria, c) are physically close to the people searching, d) have recent and relevant online reviews.
Further, a well-rounded content marketing strategy guides the content creation process (Content Marketing). Each and every article published (content marketing, SEO) on your website is another open door for people to find your practice.
Happy and satisfied clients offer reviews. These reviews placed on your Google My Business page and your website conveniences people to phone, email and set appointments.
This is the condensed version. A CRM helps you stay in touch with clients; Social Media provides visibility to new audiences; Google ads help you get quick and consistent results.
How much should a Coaching Practice spend on Digital Marketing Services?
It depends. Yes, it depends is the worst answer.
The real answer depends on your financial capabilities and appetite to acquire new cases and clients.
The best is to determine your unique Customer Acquisition Cost (CAC), Cost per Acquisition (CPA), and Lifetime Value (LTV). When those are answered then set a target CPA, set up campaigns, and monitor the results. Wash, rinse, repeat.
How to Measure the Effectiveness of Digital Marketing Services?
The amazing aspect of online and digital marketing is the ability to measure everything. The Digital Plumbing Utility product connects, like the water pipes in your house connects, all the parts of your online marketing together. Connecting is only good if tangible results are the outputs.
Google Analytics, the Search Council, and other SEO tools track the ranking of your website pages and the performance of your articles. We can then monitor the impression, clicks on links, website visitors and track the number of phone calls you receive from your website.
Connect all that with your financial tracking and we have an overall picture of the effectiveness of your digital and online marketing activities.
What does Digital Marketing Services Include?
The Goal, my goal is to help your coaching practice win higher fee-paying cases and clients.
These Digital Marketing services include all necessary to generate the desired level of new and higher fee-paying clients.
Book a free strategy session
The strategy session is an A-F snapshot assessment of your website and online marketing. We check for findability, conversion, usability and against our proven website checklist.
