The Inbound Nudge Week Ending 15th March
The Inbound Nudge Week
The Inbound Nudge is the list of the 10 most mentionable Inbound Marketing articles that I found for this week.
‘What is Inbound Marketing’ is a post I wrote comparing inbound to outbound marketing.
1) Content Marketing
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2) Pinterest
On Tuesday Pinterest announced web analytics for Pinterest . This is a native, but, modest application allowing brands to track their interactions. Counts are provided for impressions, Pins and Repins but, unlike Facebook Insights, almost nothing is provided about demographics.
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3) Facebook
Facebook was in the news this past week with updates to the News Feed. They announced a redesign of the News Feed. The new layout puts a user’s posts and life events on the right, and their about info and app activity on the left. I covered the event here, and here is the sign-up form to use the new feed.
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4) YouTube
YouTube opens the YouTube One Channel to all brands. On your new channel, branding across devices, are able to contact non-subscribed viewers and you can show off more of your content so that fans will go deeper and connect with your brand. All a positive for brands.
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5) Google Reader Shutting Down
On July 1, Google will no longer support the Google Reader. LifeHacker covers the story nicely. This is sad news as I use the service daily, however, the implication are far broader. Google, believes content will be sourced and found differently and not pushed out from blogs and news sites via the RSS channel. The, why of the Google Reader question, question relates to the importance Google is placing on content authorship with the rel=author markup. Google appears moving towards a place with the person as the content creator and not the website or brand.
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6) Landing Pages are Priceless
If Landing Pages Were People – here are 3 Nasty Landing Page Habits That Drive Prospects Away. It relates to the slippery slope of copy. The more you write and the more posts you create copy the easier you can fall into a salesy slump. Kissmetrics reminds us what to avoided when trying to win prospects over on the landing page.
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7) Twitter is Changing ahead of its IPO
Twitter is on its way to becoming something entirely different from the microblog service of last year. Presently Twitter is a Rating Service, Storefront, and a Curator and Editor of content. Twitter is funded by investment of mammoth , proportions which are changing the business model and changing the service as we know it. Convince and Convert walks us through the four ways that Twitter is changing now.
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8) Followerwonk Twitter Tool
How I use Followerwonk, and Why I Love It. SEOmoz recently acquired a business that mines your Twitter follower, interactions and plenty of other features. State of Search contributor Gianluca Fiorelli walk us through some of the features of the tool.
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9) Google
In their wish to help website Google offered and posted the a one page Google SEO cheat sheet designed to dumb down webmaster and SEO related techniques.
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10) 3 Ways Businesses Can Use LinkedIn
LinkedIn is a B2B lead generation machine. If done correctly and sympathetically. Heidi Cohen say LinkedIn has quietly expanded its effectiveness for businesses in general and marketers specifically.
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Next weeks The Inbound Nudge will have more top stories from the world of marketing.
I welcome your comments.
