3-ways Email Marketing Drives Conversion [Infographic]
Obviously a grab-your-eyes-and-get-attention-headline!
We all know that email is the old fart marketing channel! Its been around forever and just like any middle-aged utility it is used for good and bad (the moral message). The bad is bad. The good is — well — very good.
Email is everywhere, it is permission centric, personal, and we rely on email routinely. It’s a “business-critical tool” as the woman says. I actually don’t know what a woman would say about email I just know it works.
What is Intelligent Email and how do I use email marketing to drive conversion?
Intelligent Email Marketing drives Conversion
Podcasting, Video, social media and social networking are the darlings of business (some business!).
But, email marketing is alive and well.
Email is alive and well because email is the backbone channel for all business. Phone, email, website. The base trifecta of any business.
Email marketing has a higher conversion rate than search and social media. Additionally, 40% of people enjoy getting emails from brands.
Intelligent email marketing is the opposite of batch and blast email campaigns.
Email marketing channels is different. Therefore, think about segmenting your email marketing list into different groups.
Why? because not every person is ready to buy.
Thinking about what stage people are in your marketing funnel. Your task, therefore, as a marketer is to nurture these (email addresses) people along the funnel to buy.
Email marketing has many metrics to report upon and clicks are only one part of the story and the consumer approval rating of email marketing is at an all-time high.
Who would have guessed that?
Email marketing is a great tool for nurturing prospects along the path to purchase.
The path to purchase is I have to get to know you, like you and trust you before I buy from you.
Successful business owners nurturing prospects along the funnel and don’t force the situation blasting people with the buy now messages.
Email Marketing ROI is Highest
Email marketing has the highest return of any marketing channel social media and search.
The direct marketing association says that the ROI of email marketing is $39 for each $1 spent. But, email marketing is getting the lowest investment between TV, Print and internet ads.
This social media vs Email infographic is a good illustration contrasting and comparing email and social media. Who will be the winner?
Email Integrated into the Daily Routine
Increase Email Marketing Drives Conversion Rates
Avoid Batch and Blast Email Marketing (it’s not intelligent)
- Segment email recipients into groups
- Be sensitive to international people (language, slang terms, etc.)
- Retargeting people who abandoned the shopping cart
- Use your analytics to find useful insights
Email Echo
Maintain the scent (sent) trail from social media, search, email, to landing page, to product page to checkout page as a process to improve your conversion rate.
Email Marketing Tech Stack
Smartphones, tablets are gaining in popularity therefore, your email marketing programs need to keep up with changing habit’s of your consumers. Incorporate small change in your email marketing being sympathetic to mobile and tablet computer users will change your conversion rate.
photo credit: Horia Varlan via photo pin cc
Email Marketing Drives Conversion Your Turn!
What do you think of email marketing? Does email marketing drive conversions?
Are you using email marketing in your business? What difficulties have you experienced? What success? Are you getting good conversions rate from your email marketing?
If you like this post or would like to comment or if you have a query please leave it in the comments section below.
Get a weekly blog post, click this orange button. 