The Science of Inbound Marketing #InboundSci via @UrbanRenstrom

ByUrban Renstrom Posted on Inbound Marketing

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“The Science of Inbound Marketing”

Recap of the Science of Inbound Marketing Webinar You (and I) Missed

I have collected a blog post from the Science of Inbound Marketing webinar. If you have a blog post you would like included in this list please place a link and comment section and I will add it to this post. Thanks in advance.

Image-The-Science-Of-Inbound-Marketing
Six Five Four people have invested huge efforts and energy into compiling tweets, notes and thoughts from the webinar and published them so that the greater Inbound Marketing community can benefit.

Honour them with a Follow, Tweet their posts or leave a comment on their blog. Most of all give a very big thanks and congratulation to these four blogging hero’s for their efforts. 

Without HubSpot, Hootsuite, Dan Zarrella, and Ben Watsons efforts and investments, the research nor the webinar would not have occurred.

From the HubSpot trailer of the Webinar we learn:

The Science of Inbound Marketing will be a collection of inbound marketing data, statistics and science. HubSpot’s Social Media Scientist Dan Zarrella and HootSuite’s VP Marketing Ben Watson @bitpakkit will vanquish any unicorn-and-rainbows myths you may have about how inbound marketing really works and what role social plays in this ever-changing landscape.

Social Media Marketing has expanded massively and with it has emerged the potential of inbound marketing. So HootSuite & HubSpot have paired to talk about the science of inbound marketing in a one hour webinar.

Of significant note, HubSpot and @danzarrella have not published the recording nor the slide deck of the webinar. Wonder is the why? Obvious this question is food for thought and future research.

This webinar aired on Thursday the 12th of July.

1) Tips from Social Media Scientist Dan Zarrella

Susan Hanshaw “I spent a very valuable hour today sitting in on The Science of Inbound Marketing, a joint webinar from HubSpot and HootSuite. HubSpot Social Media Scientist Dan Zarrella presented a boatload of fascinating statistics”. Following are my key takeaways:

2) #InboundSci – Top Tweets from the Most Tweeted Social Media Webinar in the World – The Science of Inbound Marketing

Farruk Naeem has collected the best 100 tweets from the webinar into one blog post. (hours of time! literally)

3) “The Science of Inbound Marketing” – Key Takeaways

Tekna Design has compiled the webinar into easy to digest section heading: Twitter, Facebook, SEO, Blogging, Email, eBooks and Lead Generation. This post presents the webinar in an outline form. The details between the points were not recapped.

4) Answers To Your Top 7 Questions From the Science of Inbound Marketing

HubSpot answers seven questions that was asked during the webinar.

5) Did HubSpot set the world record for the most attended webinar?

@SherrieRose at @likesup has posted about the Science of Inbound Marketing webinar from the was it a world record angle.

Useful Links:

naullyn has put together a Flickr stream of the Science of Inbound marketing webinar.

How to Use the Power of Inbound Marketing to Generate Leads Online

View more presentations from HubSpot All-in-one Marketing Software

Your Turn?


What do you think about the Science of Inbound Marketing? Is it all a myth? Do you agree with Dan’s Twitter assessment? What Facebook posts have garnered the most engagement for your business?

What content has your audience downloaded the most?

What are your favorite parts of Dan’s presentation? Any insight that you found more useful than any other?

Comments on the efforts these four bloggers have invested in their blog post?

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