Best News, Stories and Infographics of the Week
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Compilation of the Best Stories, Images and News
Best Stories, Infographic, and news of the Week – week of July 9-15, 2012.
My normal week has me reading dozen of different blog posts, Tweets and Facebook posts from different sources. I feel the need to stay on top of current marketing trends / ideas and I give this knowledge back in the form of article writing and commenting on others blogs.
I have saved the best of these stories and have rehash them into a simple easy to digest blog post for your enjoyment. The context binding these stories together is to help you understand the field of Marketing. And help you best use these tools to build an Inbound Marketing strategy. Use Social Media marketing for full effect and to help you develop a sustainable competitive advantage.
Nothing less will do.
1) Digital Marketing Dream Team
This article written by @badame from the State of Search poses the question what would an ideal digital marketing team would look like? The answer is from the authors perspective of a Marketing Agency. Barry’s dream team could equally be use as a temple for a medium-sized business.
The Marketing Take Away –
2) News: Mobile 3.0 arrives: Qualcomm showed the future of the cell phone (and why iPhone sucks for this new contextual age)
With an “understated” subheading of “Yesterday the Mobile 3.0 world arrived.” this makes for excellent entry to a fascinating software application of contextual information for cell/mobile phones.So Qualcomm has shipped a new contextual awareness platform for cell phones.
This software will talk to every sensor in your phone. The compass. The GPS. The accelerometer. The temperature sensor. The altimeter sensor and make sense of the data. Why? To make our lives better and easier.
The 4:17 second video is well worth the watch.
The Marketing Take Away – Business will be able to personalise offers and message directly to people, just as they need those offer. Think driving past a pizza restaurant just as the coupon arrives on your smartphone. The possibilities for marketing are limitless.
3) Infographics
Infographic: What Do We Do Online? from Marketing Land Do you know the online population you’re marketing to? They email, search, read online news, shop and are increasingly doing social networking. And more will be coming — only about 1/3 of the world is online
When Should I Post this? An infographic with data from bit.ly on the best times of the day to share tweets and Facebook posts for most click thoughts.
A Woman’s Place: Best and Worst Places To Be A Woman An informative infographic called A Woman’s Place. Very interesting analysis of some different ways to measure the best and worst places in the world for a woman.
4) Guide: How to make great presentations.
Rand Fishkin of seomoz presents his take on the 8 Rules for Exceptional Slide Presentations
Rand in this video of 11 minutes long presents his 8 rules that you can use to make exceptional slide decks. He offers helpful tips and tricks for creating slide presentations. The info is a mix of basic and exceptional suggestions. Don’t kill the kitten!!
5) It’s the WHO in viral, not the what
Jordan Kasteler makes the case that for your content go viral you need a host. Just like we learned in biology class. You need a list of viral heavy-hitters: the people in your niche that wield the greatest influence. Think about popular bloggers, respected Twitter accounts, G+ users with a sizable follower list, etc. Foster relationship now, before you need their help.
It’s Not WHAT You Need to Go Viral – It’s WHO
6) Facebook Page Marketing – getting the most from a post.
Michael Maghsoudi writes a great article / post and breaks down the four factors that combine to make a Facebook Page post optimized: Content, Type, Frequency, and Time. And presently does so in useful and significant detail.
Facebook Marketing Down to the Core – 4 Factors of Post Optimization
7) Pinterest referral traffic passes Google Referrals, Bing, Twitter & StumbleUpon
Data shows that Pinterest is now beating out Twitter, StumbleUpon, Bing, and Google in referral traffic. Every day people visit your website from different places. Google search, other blogs, clicking on a link in Twitter, etc and a variety of other places. This study shows that Pinterest the pretty picture website is sending more traffic from its website to other websites then Google, Bing, Twitter and StumbleUpon.
Pinterest Traffic Passes Google Referrals, Bing, Twitter & StumbleUpon
The Marketing Take Away – This is very significant development for businesses with the implication if you do not have a Pinterest Strategy then you are loosing website traffic. Full stop.
Your Turn?
What do you think? Did you like the articles I called best of the week? Which ones would you have added?
What articles inspired you this week?
What are your all time favorite articles or blogs?
Any particular subject you would like me to find?
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