Nudge Marketing Weekly News July 12 Edition
The Top 5 Links for the Week
A weekly compilation of the 5 best pieces of quality content that came across my desk.
Nudge Marketing Weekly News July 12 Edition
1) Email Marketing News
The email and social media debate is not an either or choice.
Value email as a channel to develop relationships with customers and prospects. Email is personal and a relationship building tool. Not churn and burn.
But, email is more than just an inbox. Email and search are the most popular online activity as this graph shows.
A well-rounded email marketing campaign completes the website, content, social media efforts. Nurture leads, inform about new blog posts, offer special offers and develop relationships.
As a last thought on email marketing is to think about the length of your sales cycle.
Especially if you are a B2B business.
If your sales cycle is 6 months and you send a marketing newsletter once a month than the most exposure to your prospects is 6 times. Considering the average email open rates are between 8-16%, the implication from your 6 emails sent 1 will be opened!
Can you develop a relationship with a prospect from one email? Hardly.
Relationships follow the – Know You, Like You, Trust You, before they Buy from you line.
Call To Action In Your Email Campaigns see them, use them, and drive action!
2) Multiple Screen Multi Device Usage Study
Marketing is complicated!
The State of Search does a good job of covering a Google Report on the multi-screen usage.
See here: 90% of media is consumed on-screen – are you prepared for multi-screen
As a business owner and marketer this multi-screen viewing habits offer many challenges and opportunities.
Why? Simple.
Global smartphone penetration is soaring, therefore, without a website optimized for tablets and mobiles you are losing business. This is not me being an alarmist just plain business and usage fact. This Smartphhone users Around the World infographic should illuminate/scare you.
The start of your multi-device journey is ensuring your website is mobile ready. Running a WordPress website. There are multiple plugins available.
3) Facebook and #Hashtags
Yes hashtags are coming/available on Facebook.
As with Twitter, Instagram, Google+ hastages will be part of the ecosystem. The principle idea behind the hashtags is multiple. A group of people can have a conversation with the common linking item being the #hashtag. Obvious examples are the popular TV talent show #XFactor.
The very reason hastags function brilliantly on Twitter is the inherent public nature of Tweets. On Facebook the default setting for status updates is Private. Which by default are not searchable and do not add to the conversation.
The cynical angle of #Hashtags for Facebook is the monetization of their use. Which has to be considered.
Mashable offers: Facebook #Hashtags Have Marketing Potential, Privacy Issues
4) Google Search Engine Page Ranking Factors 2013 Edition
Tuesday,July 9, saw Moz.com released their yearly report on what factors make your web pages rank.
Seasoned and not so seasoned SEO professional understand that the factors that Google use to decide the order in which webpage get
displayed in the SERP, search engine results pages, is a closely guarded formula. It is postulated the algorithm has over 200 factors.
Moz.com (formally SEOmoz.org) has preformed and decide which “attributes of pages and sites have the strongest association with ranking highly in Google“
Their date comes from personal views from SEO which they trust and from “top 50 organic search results from Google-US in a depersonalized way”. The full report and the results are available here
5) Freshen up your Social Media Profiles
Is a timely post on Social Media Examiner examining Google+, LinkedIn, Twitter, Vine and Pinterest profile updates we should all look at doing.
There is a ring of truth in the post.
For example LinkedIn informs your connection that Urban has updated his profile picture. Which as a status update is not significant, but, in the context of Top of Mind Marketing if very important.
So when was the last time you update your Facebook Page image?
Time to update…
