Keyword s for websites
Keyword s for Websites are what lyrics are to songs.
Keywords, phrases and then the intent of people searching connects together a website through a series of web pages.
These web pages make a story if you will. This story is the focus of your business and therefore your website. This story is connected to people through search engines.
Keywords and the research for good Keyword is one of the most important, valuable, and high return activities you can do for your website. Ranking for the “right” keywords can make or break your website. E.g. make or lose money.
So What are Keyword s for Websites?
Keywords are words which a person enters in to the Google or the Bing search bar. Examples of keywords and key ideas are:
- car insurance
- weight loss
- online banking
- playground
- shoes
Each word represents intent from a person. Intent to learn, discover, or buy.
So why are keyword s for websites important
Why are keywords important?
Because keywords are the link between what people are searching for and your website.
If you enter “kids shoes” in the Google search bar. Google will serve up results that it thinks you are interested in. If your page is on the list than that person may click on your page, and may purchases shoes, if that was their initial intent.
But your site will only show up in the search results if you are using the “right” keywords.
How does Google know what my Website is about?
The simple answers is that Google has “crawled” your website with its “spiders” and determined your website is discusses shoes. Your page title, and content describes shoes.
What do you do with these keyword?
You create pages to inform, educate, or entertain readers on this keyword topic. Remember websites are a collection of pages or posts (if your blog). Each of these pages should ideally contain one concept summarized into that one keyword.
Examples of individual pages are “kids shoes”, “running shoes”, “about us”, “contact us” pages or this blog post “what are keywords”.
The selection of keywords for your website is vast and expansive topic that is beyond the scope of this post. Good keywords should have a large number of potential searches and should also be low in competition.
Keywords are the connection between your website and people that are searching and may want to buy from you.
How to determine what keywords to use?
Keyword research is also a vast and expansive topic. But it is critical to the success of your business that it will be covered in later posts.
This Keyword Research Infographic is a good starting point.
Google offers a Google Keyword Tool Box set which includes the Google Adwords Keyword Tool. It is intended use for the Google Adwords campaign, however with a registered account and you use all the features and determine the volume of searches that are being preformed for your keyword. The Google Keyword Tool is not 100% accurate. So if you see 10,000 searches in your country for “kids shoes”, this number may be off by 20-50%. More on this in later posts.
Are people searching for your keywords?
Yes, with emphasis! And the Google ad-words keyword tool along with other competitive research tools will help determine how much searches and how much potential website traffic you can expect.
Marketing Takeaway
Keywords are the life blood of a website. Ranking for the “right” keywords can make or break your website. E.g. make or lose money.
We have discussed keyword (s) and keyword phrases and why they are important.
We discussed what you do with keywords – that each web page should focus on one keyword. We discussed how to determine what keywords to use with the help of the Google Adword Keyword tool.
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