Inbound Marketing vs Outbound Marketing as an Infographic
Inbound Marketing is marketing your customer won’t hate you for.
Inbound Marketing is not new.
It’s just been unaware. A bit hidden from view. In the background kind of thing.
A few business have embraced Inbound Marketing have gained a foothold against their big competitors.
Inbound Marketing works because of changes in human behavior and changes in the web landscape.
These changes have changed (revolutionized?) how customer are acquired and how marketing is best preformed (and most importantly how you as a small business owner / marketers can win customers and gain a competitive advantage!).
It’s not magic. It’s about being nimble, smart and doing marketing differently.
[Tweet “Inbound Marketing is based on earning peoples interest not buying it. “]
Earn interest versus buying interruption.
Interrupt People – Traditional Marketing
Traditional marketing is based on interruption. Cold calling prospects, sending targeted letters in the post, attending trade shows and doing any tactics that relies on interruptions. These tactics are not as effective as they once were and it is very difficult to measure a return on your marketing spend, ROI.
Marketing exists to get you leads. Inbound Marketing does this 100x better. Get high quality leads, that cost less than traditional marketing and you will crush your competition.
What is your experience with Inbound Marketing? Leave a comment in the comments section, thanks in advance.
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