How to Connect with Customers on Google Plus [video, infographic]
Google Plus – is it just another social media channel? With many people and businesses unsure of the need for another social media channel and many more lamenting Google Plus as a failure. The big question is whether Google Plus is just another social network
All social media, Google Plus, Twitter, Facebook, YouTube, LinkedIn, blogging and others social media tools are just that, Tools. Each has different capabilities and do certain tasks differently or better. But, still tools.
Google Search is the connecting tissue that binds all of us internet users together. Google Plus offer easier access to that connecting tissue.
All of these social media channels allow us to have real-time dialogue with millions of people. Which is unbelievable.
Let us remember that only 10 years ago the ability to reach millions of people was the realm of the biggest of brands and largest of business that purchased ad space on national TV and radio.
Using Social Media you can reach million – priceless for a small business.
Google+ is more than
Google Plus addresses these marketing dilemmas:
- Fragmented Marketing
- Recommendations that lack staying power
- Comments, not conversations
- Impersonal messages
- Limited Insights
The strength of Google Plus is its integration with Google Search, Google Docs, Gmail, YouTube, Adwords and all the other data that Google has access to. This integration is what makes Google+ powerful.
These features and benefits comparisons between, Google+ and Facebook will reveal the differences between the two. And here is a comparison of the display advertising capabilities between Facebook and Google Plus.
This video is from the Ad-Tech conference, held in New York and the speaker is Google’s Head of Social Advertising Products Christian Oestlien.
He discusses the business opportunities of Google+.
He maps out the company’s vision for putting people at the centre of the web experience and the opportunities it creates for marketers to engage customers in new, better ways
“How to get closer to your customers using Google+”
Google+ for Business
This is an infographic on how to use Google+ for businesses. Most people and business are not using social network to their full potential. This offers some strategies that can help.
Your Turn!
What do you think? Are you using Google Plus? What are your experiences with Social Media for your business?
Did you like the video? Any useful strategies from the infographic?
What is your most successful social media marketing story?
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