Email Marketing versus Social Media Marketing [Infographic]

Like What Your Reading? Please Share

Email marketing versus social media marketing!

The maximum showdown between these two popular marketing channels. Both offer advantages and disadvantages. Both can generate leads for your business.

Email is the older traditional marketing channel. Email is effective and often used. Social Media is the new kid on the blog – shiny new, fresh and so new. Full of opportunities and possibilities. which will it be? email marketing in the red corner, social media in the blue corner.

Email Marketing versus Social Media Marketing

A Five Round winner take all Ultimate Showdown

The maximum showdown for your marketing dollars /euro/pounds/yen.

Do you focus of email marketing? The old reliable. The favourite communication tool for people and businesses.

Round 1: Benefits of Email, Social Media – how do they stack up.

Email marketing benefits

• Easy to create and support a mailing list
• Easy integration with customers
• Low cost direct marketing channel
• ROI ease to track and measure
• Push marketing
• Generates repeat business by reinforcing top of mind marketing

Social Media marketing benefits

•  Ability to gather huge network of fans, followers, and likes
• Opportunity to network and engage with a broad audience
• Little or not cost (bar time investment) – cheapest form of marketing available
• Campaigns are measurable
• Generate Brand awareness to broad audience
• SEO benefits with improved search rankings (big plus!)

Round 1 – EMAIL
EMAIL 1 , SOCIAL MEDIA 0

Round 2: Growth – email the heavyweight champ! #SMM is catching up fast

Email — the go-to digital marketing channel has seen significant increase in budget and has demonstrated huge return on investment.

• 60% increase in email marketing budget in 2012
• 4000% ROI for email
• 17.4% share of digital marketing budget.

Social Media Marketing has experienced big increase in marketing budget and subsequent marketing spend in the last years.

• 100% increase in budgets by Small to medium-sized business ’11-12
• 70% projected increase in marketing spend
• 4.7 bn projected total social media marketing spend
• 13.7% social media share of digital marketing spend

Round 2 – SOCIAL MEDIA
EMAIL 1 , SOCIAL MEDIA 1

Round 3: Usage – which is more used online

There is a lot of hype surrounding social medial. But which channel is the #1 when it come to online activity?

Email
93% of all internet users send or read email. And email is the most popular activity online.

Social Media
61% use internet users use a social network site.

Round 3 – EMAIL
EMAIL 2 , SOCIAL MEDIA 1

Round 4: Reach

The hype around social media would have your believe that user rely on social networks to download information.

75% of all adults prefer interacting with brand and businesses via email.
30% the amount of total email time devoted to commercial purposes.

Media usage per age group commercial use (not personal use).
all age groups 18-65+ email 72%, #SM 2.4%
Commercial communication email is king.

Round 4 – EMAIL
EMAIL 3 , SOCIAL MEDIA 1

Round 5: Features

A round-up of features that marketeers need to run an effective and successful marketing strategy.

• List Management – Email – create lists & groups, import contacts, track opt-in / outs.
• Segmentation – Email – slice and dice email list any which way.
• Deliverability – Social Media – 100% of sent messages delivered
• Message Creation – No character limits or templates
• Auto responder – Email – auto-communication
• Reporting & Analytics – Email – Measure ROI, CTR, Open rates, bounce, and conversions
• Content Sharing  – Social Media – friction free sharing
• Mobile – Email – #1 activity on mobile devices

Round 5 – EMAIL
EMAIL 4 , SOCIAL MEDIA 1

 The Winner in the 2012 email vs social media heavyweight showdown is EMAIL

Social media does deserve the hype. But businesses that want measurable ROI than email marketing is the hands-down winner.

---

Your Turn?

Email Marketing versus Social Media Marketing which is better?

What do you think?

Do you agree with the maximum showdown? What channel could you choose as the winner?
What marketing channel is effective for you? What is your biggest marketing challenge with email or social media?

---

Get weekly blog post, click this orange button.

Like What Your Reading? Please Share