How-To: Facebook Page Call To Action Button 2024+video
In February 2015, Facebook introduced the Facebook Page Call to Action button for Facebook Pages.
There are 16 different CTA buttons.
Which Facebook Page CTA will you use?
Watch the video 👉 here 📽
Why use a CTA? The Facebook page Call to Action Button Tells People What to Do Next.
According to Facebook:
The Facebook Page Call to Action suggests to people what action you want them to take. (First decide what action is important to your business (ex: booking appointments, visiting your store, contact us, etc.)).
Fcaebook
Ok, but, what good is a Facebook page CTA?
Don’t worry, I am Urban Renström, there is always science and research involved in everything I talk about, teach, and demonstrate.
The good of a call-to-action button is that the button gives direction to people as to what they should do next.
You should – Match the Important Action with the Call to Action Button
Facebook lets us choose only one CTA button at a time.
This means you must decide what is the most important action you want people to take on your page.
For example:
- If you want people to book an appointment? Then choose the ‘Book Now’ button.
- If you want people to buy from your shop? Then use the ‘Shop Now’ button.
- If you want people to send you a message? Then choose the ‘Messenger’ button.
Do you have a list of the 16 Available Buttons?
Yep, and here they are
Which Facebook Page Call to Action Button is the Right Button?
It depends! The answer depends on the most important action you want people to take when they visit your page.
- ‘Book Now’ — Connect a scheduling tool so people can book appointments with you.
- ‘Sign up’ — Opens a website with a sign-up form. E.g. sign up for your newsletter, lead magnet membership etc.
- ‘Start Order’ — Opens a website for a restaurant.
- ‘View Shop’ — Choose where people can find your products.
- ‘Get Tickets’ — Choose where people can find tickets – to events, etc.
- ‘Send Message’ — Starts chat on Facebook Messenger.
- ‘Send WhatsApp Message’ — Starts chat through WhatsApp.
- ‘Call Now’ — Starts a Phone Call.
- ‘Send Email’ — Send an email message.
- ‘Contact Us’ — Opens a website or a contact form.
- ‘Learn More’ — Opens a website.
- ‘Watch Now’ — Opens a website with a video.
- ‘Visit Group’ — Choose a group for people to visit.
- ‘Play Game’ — Opens a gaming website.
- ‘Buy Now’ — Select an online store for people to purchase your products.
- ‘Reserve’ — Make it easy for people to request a reservation.
Video – How to Change the Facebook Page Call to Action Button
Which Facebook Page CTA button did you choose?
Any problems switching buttons?
Let me know in the comments
Hello
I have seen a page where a bar appears at the bottom of the screen (mobile) as you scroll with a “call now” button on it. This means the option to call is always in front of you.
How do you set that up?
Thank you
Colin
Hey Colin,
Take a look at the first 4 images on this blog post as I’ve updated them to match what my page setting looks like in June 2022.
Go to your Facebook Page, you should automatically be in the “Manage Page” view
To the right of your page name – should be your existing button labelled “Edit____”
Click that and you are given 15 different choices for what the would like the button to do.
scroll/look at the 5th option down from the top and (for me anyway) it is the “Call Now” Button.
Click and fill out the fields as needed and
Bobs your uncle.
Good luck
Urban