A profitable and scale-able Facebook marketing strategy turns non-fans into fans and fans into customers
Updated on November 2020, to reflect new articles and new learning gained.
You either love Facebook marketing or hate it.
You love Facebook because you are getting outsized business results or you hate Facebook because it is constantly changing, you are not know where to start, where is the middle and what the finish line looks like.
I get the frustration and I understand.
Yet, Facebook is (a) the perfect place to build your brand and connect with the people who matter most to your business.
Profitable Facebook Marketing Strategy
Facebook is a powerhouse. Powerhouse because of two simple reasons:
70% of the 2.75 2.0 1.5 billion, or 1.038 Billion people, are Monthly Active Users.
Worse (or better) is people spend 20+ minutes per day on Facebook. Absolutely amazing balls numbers. MAU 2.75 2.0+ 1.5 Billion people, and Facebook is the most advanced advertising platform ever created.
People like, comment and share a lot of ‘stuff’. Further, these interactions provides Facebook with massive amounts of information about everything we do, we say, like, dislike, and our habits. All this insight is a jumbo cake cache of knowledge. This knowledge is the backbone of the Facebook advertising targeting system.
Naturally, How can you leverage this knowledge and connect with the people who matter most to your business?
Begin with a Lucrative Facebook Marketing Strategy
People have to know you, like you, and trust you before they buy from you.
96.8% of the 2.75 2.0 1.5 billion will never buy from you. Therefore, stop wasting time, money, effort, and energy on the *wrong people*.
A successful Facebook Marketing Strategy starts with:
- Create a Marketing Persona / avatar for your ideal client / prospect. Your ideal client, is the most important group of people to your business – every post you create, every ‘Live’ you do is for your ideal client.
- Set up a Facebook business page, (don’t use your personal profile) Facebook Business Manager, Ads Account, a Facebook Profile Page, and Facebook Messenger to nurture these fans.
- Focus your content marketing strategy on an ‘audience of one’, your ideal client. A content marketing strategy (and content marketing plan) answer all the questions your audience is asking about your product or service.
Further, a big content marketing challenge is posting status updates that engage and educate fans. Status updates are good. Yet, without a lucrative Facebook Marketing Funnel, you will not convert fans into customers.
Don’t do these beginner Facebook Page mistakes. Set up the best Facebook Page Call-to-Action buttons for your business. Remember, your Facebook page has 5 different administrations roles available. Choose wisely when adding people to your page.
However, sometimes a quick boost is needed to engage your fans. However, better than a ‘boost’ is layering and sequencing Facebook Ads with content. The best example is combining Facebook page posts with Facebook ads. Do this sympathetically and strategically, and you earn the right to make offers and convert fans into customers.
The power of a Facebook marketing strategy and Facebook Advertising is the ability to targeting the exact people who matter most to your business whilst ignore everyone else.
The ads relevancy score was retired in April 2019 and replaced with much more useful, The positive and negative sentiment your ad receives tells how relevant the ads is to your audience. A high relevancy scores means low ads cost and high conversion rates. Low scores means your ads will not be seen or, at best, will have sky high ads costs.
The Facebook Advertising Platform
Whilst every business must market their business, paid media (advertising) is not for all. To learn Facebook advertising is a long term goal.
Why run Facebook Ads and How to win with Facebook ads in 2020?
- Organic post reach is dead and buried (no it is not but this is the *normal* trope thrown about)
- Facebook is now ‘Pay to Play’ platform (helps to pay but, do differently than how you think)
- Facebook Ads let you to cut the queue and get in front people who matter most to your business (absolutely!!)
- To attract and capture leads before the competitor.
If you are new to advertising, and the Facebook ads platform, then many of the terms used is like a new language. In this ads glossary I cover the 39 Facebook Ad terms taking you from a novice to expert.
Whilst understanding the terms lets you speak the language, figuring out what to measure and what to ignore when advertising is critical to business success. This Minimalist Guide to Facebook Ad Metrics is the top drawer metrics to measure and improve’ your Facebook ads campaign.
Elevate your Facebook Marketing
This course is not available as of Nov 2020 .Enrol into my Master Facebook Advertising course .
