Question 1

Website Speed matters 🏎️?

Accepted Answer

Website load times are not just a matter of preference – speed has a huge impact on the success of a website.

How? Google tells us people want fast-loading websites.

Page load times are a SERP ranking factor. People bounce away from slow websites. And bounce rate is a SERP ranking factor.

If you think for a second if any page or online service is slow people become frustrated, impatient and click away. This "Click and Bounce" is a real. When Google see the click and bounce they penalise and reduce the ranking.

"The longer a webpage takes to load, the more (people will pogo stick and bounce and) the bounce rate will skyrocket. A high bounce rate tells search engines that users don’t find the page content useful, so its (SERP) rankings will slip. eCommerce sites will inevitably lose customers if their checkout page is even a little bit slower than those of the competition."

"Slow" websites with greater than 2 seconds to load experience a 4.3% loss in revenue, a 3.73% drop in clicks and a 1.8% drop in queries.

Check page loading times here: Google PageSpeedInsights.

Ask your web designer what process they have to ensure page load time meets Google core web vitals benchmarks (these are real!)

Question 2

Easy, Simple and Natural Navigation Matters

Accepted Answer

For Example:

Click over to http://nki.tv/#!/fr/project/id/174/ and scroll around.
Or try this restaurant and plant nursery website https://petershamnurseries.com/
Or click around this eComm website https://www.etq-amsterdam.com/

Set up your website like a customer would want to use your website. Easy simple and natural.

Question 3

Regular "Updates" to your Website Matter.

Accepted Answer

Update old and busted pages and post new insights, and information matters to your customers and Google.

Your customers have questions. Lots of questions. 100s of questions about their problems.

What their problem is, how it affects them, how to fix it, and the cost to fix the problem.

People demand answers - before they are ready to buy from you - see Eugene Swartz's 5 stages of the buyer journey.

If you don't answer people's questions they will find the answers elsewhere.

"Answers elsewhere" is the sound of you losing a sale!

Question 4

Does Website Design Matter?

Accepted Answer

Design matters a little🤏(but less than every web designer wants you to believe)

A website does represent and is often the first impression people have of your business - so yes design matters.

Yet, design is not independent of speed and functionality. See above.

For example, https://www.kadencewp.com/kadence-theme/starter-templates/ are nicely designed templates, fast loading and have good navigation.

Question 5

Is Website Ease of Use Important?

Accepted Answer

Have you tried shopping at a new grocery store?

Everything is different. Crackers are with the bread and not with the biscuits. Chickpeas and beans are with the chicken and fish not with beans and canned tomatoes. 🤪

Wacky and odd. Yes, peas and beans are protein but in the same place as chicken and fish. This does not work!

Follow the convention for your website menu - home, services, blog, contact us, and about us pages.

Question 6

The Necessary Website pages

Accepted Answer

Websites must have Contact Us, About Us, T&C, Disclaimers, Privacy Policies and a Generative AI Policy.

Mobile Responsive Webpages. Argh! Do I need to include this?!? Mobile First has been the standard for dozens of years now.

Fire, get rid of, and run away from any web designer if s/he asks if you want a mobile responsive website.

Question 7

What is a Headless CMS?

Accepted Answer

A headless CMA is the back-end content management system.
Using the human body analogy the head of a website is what is seen and what users interact with. The body (or headless) part is all the behind-the-scenes or back-end webby stuff.

A headless CMS cannot display "content" for users or people. There is no front end.

The benefits of a headless CMS are displaying content independently of the management of the content.

For example, a mobile phone application, a mobile responsive website, a second language website, corporate internet, and websites all get their content from the headless CMS.

And yes WordPress can be used as a headless cms.

Question 8

What CMS Does this Website Use?

Accepted Answer

This website uses WordPress.

Go to Builtwith and enter the URL of a website. E.g. https://www.kadencewp.com/ or https://www.theserverside.com/.

Scroll and read and you'll see "Content Management System" or "Operating Systems and Servers" and this will inform which website CMS or website is built using.

or

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