Be Free! 7 Tips on How to Write Website Content
Writing web content to sell stuff is “easy”.
“Buy my all-in-one tax service now“, “get my business consulting package today, 10% off“, “Buy my get-rich-quick course – here is a 100% coupon code, BUY NOW“.
See how easy that was! (runs to Stripe and 👀watches the million$ roll in!)
What could possibly go wrong?
/s
We all can write website content. And can put even more words.
Yet, dos more words make more cash-in-hand-buyers?
The question you should be asking:
If starting from scratch what are the not-to-miss non-negotiables for website content?
What are the words and methods to convert window shoppers into cash-in-hand-buyers?
#1 Often less is more.
Don’t worry, I am Urban Renström, there is always science and research involved in everything I say, teach, and demonstrate.
Here is the Less-is-more: TL; DR.
There are 3 Schools of Website Content for Websites
The first school is NO – “NO! We do not publish” on our website.
Remember the bartender shouting “We don’t serve their kind here!” in Chalmun’s Spaceport Cantina in Mos Eisley to Luke and Obi-wan? These “we don’t publish here” businesses don’t publish articles on their website come hell or high or the second coming of Christ. #Flatearth anyone?
The second school are the hippy-dippy “I’m free” writers. They spontaneously and haphazardly publish unfiltered ideas and thoughts onto their blog for all the world to see. Any subject will do.
The third school is exact and precise, strategic and planned. They have a 12-month plan in hand and actioning the plan.
The plan is linked to products and services. Keyword research is done. Pillar pages and topic clusters are decided and mapped. Value ladders overlayed and lead magnets plugged in with email autoresponders at the ready. All. Planned. Out. Ready. For. Action.
Three schools’ of web content. Only one is ready to make more sales.
Do you care to guess which door the million-dollar golden ticket is behind?
What is the Goal of Writing Great Website Content?
The goal, THE GOAL, of your website content is to Make. More. Sales.
Right?
Make more sales. We all want to grow revenues and Level:Up to our natural plane of “businexistence”.
These 👆,👇”pieces of advice” are how to write website content for a business. Support this channel with ☕ “virtual cup of coffee” ☕ as it keeps the light on around here.
How does one write blog posts and web content to make more sales? Well, there is writing for people and there is SEO writing. The difference is Google is doing its level best to kill the SEO writing.
There is Writing and then there is SEO Writing
The goal of writing website content is to help people.
And not surprisingly, the more people you help the more money you make…And because people have problems, your product and services help people solve those problems – for cash!
SEO writing is keyword stuffing a post under the premise that the frequency of use of the keyword will improve the likelihood of the page ranking higher in the SERPs. This tactic kinda worked in the past.
The purpose of Google’s Helpful Content Update is to reduce the probability of keyword-stuffed posts being on page 1 and visible on the search engine results page. I.e. a penalty for keyword-stuffed posts.
“…ensure people see more original, helpful content written by people, for people…” continuning the update said writers should write web content that “focus(es) on people-first content“.
Google Helpful Content Algorythm Update
The helpful content update is mana from heaven for writers.
We cannot completely ignore SEO. Our SOP tells us to use keywords in the right place and in the correct amounts. Plus perform other On-page SEO techniques.
Look:
Writing for people and writing SEO content are one and the same.
So you need to write a keyword-centred problem-solving helping blog post that honours SEO.
Both are essential for digital marketing success. Essential for brand awareness. Essential for search engine optimization. Essential for content marketing, social media, email marketing, satisfying the customer journey and every outbound marketing campaign you can think of.
SEO informs the writing and writing improves the SEO.
But you’re probably wondering:
How to get found in search engines if I don’t keyword stuff?
The silver platter has all the questions people ask. These questions are the keywords. Use those keywords in specific places in your blog post (the process is called On-page SEO) so the search engines understand the context of the blog post.
But, if the Google helpful content update quashed keyword stuffing then what is the role of SEO?
- SEO helps you get found in the SERPS, which leads to:
- People clicking your links, which leads to:
- More and better traffics, which leads to:
- Building trust with people, faster, and helps:
- Convert traffics into sales.
See how all this 👇👆 helps Make. More. Sales?
But, do your eyes glass over when you hear the word search engine optimization? Or does your little🦎 lizard brain take over forcing the fight-or-flight instinct?
I get it. I understand SEO is confusing, take a deep breath and 🧘♀️!
Luckily for us, WordPress does all the heavy lifting backend SEO wizardry. But part of your SOP for writing content for a website is thinking and acting on a few basic SEO principles. ->See this future not yet written article.
What are the 7 best tips to write website content for people?
7 Tips to Write Great Website Content
You are in the business to help people solve problems so get to the point (unlike me（⊙ｏ⊙）).
- The title attacks the eyeballs.
- The meta description reinforces the click.
- (when writing) keep focus and stay on topic – choose a narrow focus for your blog post.
- Be concise – get to the point and say it in fewer words.
- Write like newspapers write – for 10 years olds.
- Write as you talk – it is easier to understand and people will get it faster.
- Use short sentences and short paragraphs.
- Use plenty of subheadings.
- Images and graphics support the topic.
- What is the CTA? The action do you want the reader to take?
Content Marketing for Non-Techies: Your Priority Reading List
In earlier📆 articles we learned that Website Content is Important to answer the questions 🤔 people ask. Your answers drive traffic 🚥to your website. This post you’re reading and this how to Write Content for a Website approached writing ✍️ from different angles and reasons. We learned the importance of creating 🧱a Variety of Web Content, in different modalities, because some people read 🔠, some watch 📺 videos, and some listen to podcasts👂🏻. This back-to-basics post walked through the best Web Content Management System ⚙️to use to publish a website. We also learned that refreshing and updating your website content keeps pages and rankings in search engines. This leads to the question of where and how to find content to publish on your website.
Mos Eisley Image Credit
Featured Image by Elia Pellegrini
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