SEO for Non-Techies: How SEO Helps your Business Grow
SEO helps your business by bringing organic traffic to your website.
That is it. Right?
SEO brings all the organic traffic to your website.
IF, if the SEO 🧞 genie gave me one SEO wish I would wish for more and better traffic.
Don’t worry, I am Urban Renström, there is always science and research involved in everything I talk about, teach, and demonstrate.
What is your one SEO genie wish? Let me know in the comment section below…
Have you ever seen:
That the deeper you dig into a subject (search engine optimization) the more you realise it is more complex than you first thought.
Yea, me too, all the time.
So, let’s see how we can use SEO to bring a flood of organic traffic to your website.
How Exactly Does SEO Bring the Flood of Traffic?
Recall:
SEO has three functional areas – technical SEO, on-page SEO and off-page SEO. Mixing them together in the right amounts:
A) SEO helps your website get found by search engines…
B) …so that search engines will index the URLs on your website…
C) …and categorize the content on those pages…
D) ….so, when a person searches for “Best Gastropub near me”, “how to get an accountant” or “how to increase cash flow”…
E) …your pages get selected and get displayed in the SERPs, then…
F)…people will click on your link…
G)…land on your website…
H)…throw money at you, and…
I)…you become an instant internet millionaire.
Ok, that👆 is how I’d explain search engine optimization to my 5yrold.
Now let us see how to get that 🌊 tsunami of organic 🌻 traffic🚗🚕🚙.
Keywords Open the Flood Gates
Firstly, website traffic comes from six different areas.
This blog post is about the red #4 – Organic Traffic from search
When people search on Google, they are asking questions. No surprise there. The best answers get displayed on the SERP.
But,
How does Google decide which are the best answers to put on page 1?
1st the article must answer the questions people are asking (obviously).
2nd search engines believe that article 🎯 is the best answer to the question and the article solves the intent of the search, (not so obviously) and
3rd search engines believe the author of the article is a credible topic expert 🧑🏽🔬. People ⚖ trust the website and the author is an 📚authority in their profession and field.
4th the articles on page 1 are from trusted and high domain ranking websites (not so obvious)
Ok, that👆 is how I’d explain how Google decides which answer gets on page 1 to my 5yrold.
Here is the #1 internet marketing rule: People want answers before they 💳buy.
If you provide those answers, then Google may choose you and send traffic.
But:
➡Do you buy the first gaming 💻 pc you lay your eyes upon?
➡Do you buy the first washing machine you see?
➡Do you purchase trousers👖 before trying them on?
➡Do you eat in the first Indian restaurant you see?
The first traffic secret is knowing what questions people are asking. Right? What brand is the best motherboard, how much memory is best, what CPU is good, which video card is best, how to cool the PC, what is the warranty, what are the reviews like, where can I buy one, what is the lead time etc.
Questions, lead to more questions lead to even more questions!
Here is the Organic Traffic Cheat Code #1:
It’s all a funnel!
When you put all the questions people ask into 5 buckets it becomes the customer journey and it follows:
- people are in a problem-unaware state,
- people then become aware they have a problem (problem aware), then,
- people figure out their problem can be solved (solution aware), then,
- people figure out a company can solve the problem (provider aware) and finally.
- people become most aware and are ready to buy the solutions to said problem
Right? A funnel from unaware to cash-in-hand. Now, if only 🤔 there was a way of knowing the actual questions people are asking – at each of these 5 stages.
Here is the Organic Traffic Cheat Code #2:
The free keyword tool ⏩ Answerthepublic dot com ⏪ lists all the questions people ask!
And the tools group the questions by how, when, can, which where etc.
The Organic Traffic Cheat Code #3:
This image👇 is how to organize the questions into the 5 buckets of the customer journey.
You are most 🙏 welcome. Go forth and get traffic!
All you must now do is create, write and publish your answers and you too will get a flood of organic traffic from search.
#SimpleToSayToughToDo
SEO Helps your Business Get Organic Traffic
Search engine optimisation helps your website by sending all the organic traffic.
When you tell the search engines you are “open for business” that is part of the Technical SEO realm of SEO. Writing and publishing the answers at all 5-stages of the customer journey (is on-page SEO). Third, is getting other websites to link to you (off-page SEO). Off-page is the building of brand awareness, trust, credibility and authority.
SEO for Non-Techies: The Priority Reading List
In an earlier📆 blog post we showed why the SERP page is the “best-fit answer” and why you must rank on page 1. Also, we discussed the 🐯🐶👽faces of search engine optimization. And dug deeper into the 3 Pillars of SEO.
We also saw that Google page 2-♾ is the “dead man zone” and “where the bodies are!” ☠.
Haha…SEO helps your business in all aspects of digital marketing. Specifically with visibility in search engines, including Bing, Yahoo, Yandex and Duck Duck Go etc.
Search engine optimization helps with website visibility, brand awareness, social media, web traffic, earning clicks and consumers and customers.
We discussed specifically organic SEO in this blog post yet, search engine marketing also includes pay-per-click advertising and probably helps reduce your cost-per-click..
By helping you hang out the “open for business” sign letting enable the crawlers crawl your website.
Index the page on your website – put them into a database. And finally, SEO principles help you get your pages optimized for search engines so you can get website traffic.
Yes, SEO work.
Becoming visible in search engines is “easy”. Getting your blog post on page 1 is not so easy.
Search engine optimization is not magic🧙🏽♂️, nor is SEO fast. SEO is a long-haul process.
Just like your health and fitness. 6 hours of super intense activity followed by months of couch surfing is not how you get fit and healthy!
Organic SEO is essential for digital marketing and online growth. When done right web traffic will increase, and brand visibility will increase. Your Credibility will increase and your ROI is the proof.
The visibility in the search engine results pages (SERPs) will give you more website traffic, your word-of-mouth marketing and your outbound marketing efforts.
All this will increase your rankings increase awareness, more traffic and visitors to your website. More visitors give you more chances to convert into clients, consumers and customers.
Oh yes and very much so. As 22% of all searches on Google are for local searches.
Most local searches have a “now problem”. “I have a flat tyre”, “Where is the closest dry cleaners”, “Best Indian takeaway near me”, etc.
Fix a broken something, shop for flowers, find a restaurant. Ignoring local search is bad for your business.
It is a method for local businesses to get a local presence.
Think of when you search for “restaurants near me”, most businesses have Google Business Profile (formerly Google My Business ) and can request reviews and recommendations. Display opening hours, show pictures, phone numbers, addresses etc.
Absolutely to both questions.
The main question to ask is not if you can DIY SEO but if you should DIY SEO.
The important question is are you working for your business or working on my business? The answer decides the course of action to take.
Yes. 100%
More importantly, UX is a web page ranking factor. As part of Google Page Experience.
The Google Page Experience covers the core web vitals which rates
- page speed
- if pages are mobile-friendly
- if they are secure https
- do not have intrusive ads
- and if the content moves around, called CLY, cumulative layout shift.
Yes, indirectly. Social media marketing help develop brand awareness and the know, like and trust factors.
The effects are bucketed into Off-page SEO.
Image Credit: Tim Mossholder
People queuing credit Photo by Melanie Pongratz
Getting a Tsunami of Organic Traffic?
Worse is the dwindling email list, the bare appointment book and the underperforming online courses. Time to turn the trickle into a torrent.
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