The Digital Marketing Funnel is a framework to move people through the 5 stages of the buyer’s journey.

The Digital Marketing Funnel

A framework is the base element of the marketing process.

A digital marketing funnel framework, like any savoury or sweet dish, is a receipt (and only a receipt). Good chefs change receipts to suit their markets, business, audience and competition.

Digital Marketing Funnel

• The 4 P’s of Marketing
• The SWOT Analysis
• Strategy and Competition
• Win Customers with Secret Formula of Fast Cheap and Good
• Basics of Making Money
• Differentiation
• Positioning
• Branding
• Target Market – The World Is Not Your Target Market.
• Marketing Personas, Niche Audience, 007 The Audience of One (Podcast),  008 Put your Audience of One Avatar (Marketing Persona) to Good Use
• Marketing Promotion/Campaign Plan
• POEM – The concept of Paid, Earned, Owned Media
• Innovation and Creativity
• Customer Loyalty –  Net Promoter Score

Don’t worry, this is Urban Renström, there is always science and research involved in everything I talk about, teach, and demonstrate.