‘Audience of One’ is the rocket fuel to boost your business success.
‘Audience of One’, Marketing Persona, Ideal Client, is a tool you ignoring 98.6% of everyone who will never buy from you. Put all your efforts into the 1.3% who will buy from you.
Marketing Personas as your ‘Audience of One’
Ever said: “I’ll sell one of these to everyone and be a millionaire”.
Yeah you are not alone.
The problem with that (read slowly) is “a product for everyone is a product for no one”.
Repeating for emphasis “a product for everyone is a product for no one”
A product for everyone gets lost in crowd of the competition.
Naturally, a lost product is a dead product.
Worse, a product like all others is a commodity. And the winner at the commodities game? The lowest price.
Avoid being a commodity and serve an audience of one.
…the purpose of the persona is to determine buyer priorities – Adele Revellas
Do this and Don’t get Lost
Listen in as I discuss how an audience of one via marketing personas are the rocket fuel to boost your business.
Marketing Personas Matters
- If you don’t understand your audience, how can you solve for their needs or wants?
- The inverse is key – if she does not know you are for her then she goes elsewhere.
All about Renounce
Buyer personas provide structure and insight for your company. A detailed buyer persona will help you determine where to focus your time, guide product development, and allow for alignment across the organization.
Hubspot’s Sam Kusinitz
Personas add richness to your marketing. The richness is tailoring your message, images and colours to suit your ideal client.
When you do that your marketing resonates. With renounce comes attention. When you have attention your messages sink in.