Welcome to episode six. Rebranding the podcast.
Why rebrand the podcast?
2015 was a reflective year and forgettable in many ways. Forgettable in personal terms but, memorable in others.
It is enough to say that without health everything in life and business is secondary.
Due to these life events my business, and this show, was put in perspective. I looked at the podcasting landscape realized my show had far to much in common with other podcasts.
So, I decided to change things up to and position my show differently.
Note without effective positioning every product or service is judged on price. With the lowest price being chosen.
Introducing The Digital Swipe File
The show is now The Digital Swipe File.
Still based on digital marketing with emphasis on email, social and content marketing.
Every week I will have a download swipe file with nuggets and action stacks you can use and implement in your business.
My field of expertise is still digital marketing, focusing on email marketing, social media marketing and content marketing.
In the intersection of the three magic for your busines happens. The magic happens when you woo, coddle and keep more of those customers that you worked so hard to convince to buy form you.
My main focus is helping people use Facebook ads to accelerate a lot of the wooing, cuddling and the keeping of your customers.