The “see my ad -> spend money” Texas two-step is not how selling works on Facebook. People do not open Facebook and say say ‘what will I buy today?’ You don’t, I don’t, no one does. So why do people complain when they Boost for $5 expecting $5000 in sales and instead the ad bombed?
To sell you must pass the Facebook distraction vs. purchase mindset battle.
There exists two faces of Facebook – people want distraction and owners want sales.
Opposing mindsets – same channel.
Facebook provides the distraction. Distraction from work, distraction from life. We all get distracted.
You and me.
We goo and see how the ‘other half’ lives.
Then dream of the stuff the ‘other half’ has.
We don’t open Facebook to buy stuff.
Yet, Everyone on Facebook has the money. Bags of it. Burning holes in their pockets!
Distraction is the mindset you have to solve for.
Your customer and clients ignore your ads, your status updates, your ‘special offers’ plain and simple.
They ignore your ads, updates and ‘special offers’ because they are noise. Noise compared to cat videos, memes, and baby pictures.
Which makes your problems worse.
The distraction vs. purchase mindset differentiates FaceGram / SnapTube / YouChat significantly from the overtly commercial websites such as Amazon and eBay.
Why do you expect people on Facebook to act like they are on Amazon and eBay?
You want sales and people are looking for distraction!
Fool us silly.
Amazon and eBay sell stuff.
You sell stuff and you have ‘million’ of Facebook fans.
So, why are your fans not buying from you like they are buying on Amazon??
Because, your fans want distraction.
Square peg round hole.
(unDistracted) FREE PDF: Simple 7 Step Facebook Ads Strategy …
… formula to 2X your clients in 30 days. Take a copy, do Facebook Ads right from the get go.
If you expect your fans to have an iPhone in one hand, credit card in the other, ready to buy your super special ‘special offers’.
Changing minds is not gonna happen.
How to sell on Facebook?
Because of the distraction mindset on FaceGram you must give something of high interest with high degrees of relevancy before you contemplate asking them to buy your stuff.
Feel that? That is your mind mind shifting … shifting into a new lease on life!
And that ‘give’ must fit inside their definition of ‘distraction’.
However, give is not a new idea, oh no.
Gary V, wrote a bestseller – ‘Jab, Jab, Jab, Right Hook’ where the premises is give 4 times before you ask.
Right? Right. Give before you get.
The best distractions on FaceGram are distractions which are educational, entertaining, and helpful.
1 out of 3 and you are ok. 2 out of 3 very good. 3 of 3 and you have winner.
Jay Baer said marketing must be a Youtility. Ubiquitous and part of the ether of everyday life. Useful, and always there.
Right? Right. Good.
I feel your mind is shifting.
We all know the 1.5 Billion on Facebook, 650 Million on Instagram, 700 Million on Messenger all have cash burning a hole in their pocket.
Right? Right …
What appears the most direct line to grab the ‘cash burning a hole in their pocket’ and your – see ad -> buy product – is, in fact, the snappiest way to lose people.
When you approach FaceGram, and SnapTube with the mindset of ‘I need to get a sale from you’ today; rather than the give, give, give mindset you will lose.
Every. Single. Time.
The easy mind to shift is yours.
The hard mind to shift is theirs.
Shift yours; Jab, Jab and Jab and ‘cash in their pocket’ will be burning a hole in yours.
Agree? Let me know in the comments.
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