Blog like Moz.com does: The 5 Best Features of a Blog Post [Infographic]
Why did you click on that link in Google?
To get an answer on the best features of a blog post? My pretty face? The sexy URL? The bait and switch title tactics? The to-die-for featured image? No! NO! Shocking!!
Something caught your attention. What was it?
Well, I posit it was either the title or the meta description.
Was it just enough curiosity, just enticement enough, just begging enough of a question – enough for you to click through?
Blogging and Article Writing Serves Multiple Masters
Master #1 is to help your readers – people and potential customers answer the questions they have before they buy from you. The direct result is shortening the sales cycle.
Master #2 is your boss – be that you, your CMO, your CEO or your sales manager. As each article is another open door for people to find and access your website.
Master #3 articles are owned media…you get to control the narrative, and the messages being said in the market.
Also, article writing humanizes the business, puts a “face” and gives a personality.
Blogging when done correctly will generate business leads, and helps with SEO, blogging is a competitive advantage.
The top 5 Traits and Features of a Blog Post
โ..a modern blog is the best damn marketing tool by an order of magnitude I’ve ever had… and it’s free.” Tom Peters on Blogging…
Don’t worry, I am Urban Renstrรถm, there is always science and research involved in everything I say, teach, and demonstrate.
โBlogging is (still) one of the most powerful Marketing tools. Ever. Period. Hard stop.โ Mitch Joel
The attributes of a modern blog post are endless. It is clear sky & blue ocean stuff! Yet, some attributes are classics. Can you name the top 5 attributes?
But, the best attributes of a blog depend upon the purpose of the article. Right?
The purposes and “end results” of “how-to____”, “what is___”, “X versus Y”, “list post”, and “why__” posts are different.
The fundamental reason to write blog posts is to answer the questions people are asking.
Here are the basic features of a blog posts.
Honourable Mention Features of a Blog Post
- What are the Related Posts?
- Opening paragraph
- Published Date
- The Author
- Images/graphs/picture
- Featured Image
- Subheads
- Use short paragraphs
Infographic courtesy of B2C community